Communications & Social Media Toolkits
Tailored Recruitment Messaging: Increasing representation of Black communities in COVID-19 home testing and surveillance data
Represent ATL created these recruitment materials after analyzing focus groups of 29 community members tasked with reacting to COVID-19 collateral developed by CDC and Morehouse School of Medicine. The goal was to tailor messaging to the Black community that underscored the importance of COVID-19 testing for individual and public health.