Multimedia
#Vax4Community
#Vax4Community is a social marketing campaign to build vaccine confidence and use and reduce health disparities in New York City. The campaign is anchored by personal vaccine stories of real New Yorkers, who describe their reasons for getting vaccinated. With CDC funding secured by the NYU-CUNY PRC, the consortium of RADx-UP, NYCEAL and PRC programs partnered with The StoryCenter, a California-based organization that specializes in digital storytelling, to develop short stories of members in three NYC communities that are underserved in the COVID-19 pandemic: minority youth living in public housing, South Asians, and justice-involved populations. These videos, produced using voice, music, and images, including personal photography, are emotionally engaging and personally relatable, especially when shared with other members of the same community.